WAV

A digital creative community with a shared love of music

WAV is a live streaming platform designed for musicians. It enhanced the artist-to-fan experience and provided independent artists with tools, support, partnerships with Mixmag, and performance opportunities. I consulted for WAV assisting them through a rebrand and thinking through their product strategy.

I conducted interviews with artists to help WAV understand how their users have been interacting with the app and what they wanted from the experience. With this information, I tested prototypes to iteratively make changes to the product.